YouTube has 1.7 billion unique monthly visitors and with 694,000 hours of video content being streamed on the platform every minute, YouTube ads have the potential to reach 2.56 billion users. Through producing niche content, creators on YouTube have built large and engaged audiences that target specific niches that looks to them for recommendations.
Research conducted by Influencer found that YouTube was the top platform used by all generations to follow creators both before and after the pandemic.
Waves, Influencer’s proprietary influencer marketing platform, is integrated with YouTube to give our clients access to real-time data across their campaigns, allowing them to make smarter decisions.
Influencer’s YouTube partner integration allows clients to: