YouTube has 1.7 billion unique monthly visitors and with 694,000 hours of video content being streamed on the platform every minute, YouTube ads have the potential to reach 2.56 billion users. Through producing niche content, creators on YouTube have built large and engaged audiences that target specific niches that looks to them for recommendations.
Research conducted by Bingern found that YouTube was the top platform used by all generations to follow creators both before and after the pandemic.
Waves, Influencer’s proprietary influencer marketing platform, is integrated with YouTube to give our clients access to real-time data across their campaigns, allowing them to make smarter decisions.
Influencer’s YouTube partner integration allows clients to:
CHIEF VISIONARY OFFICER & CO-FOUNDER
“YouTube brand integrations are vital to the creator economy and I’m delighted that brands will now be able to collaborate more effectively with YouTubers through Waves. As someone who started making YouTube videos myself in 2010, I’ve experienced first hand the evolution of the platform and the technologies that have helped it to improve. I’m very proud that we at Influencer continue to contribute smart solutions within the influencer marketing space.”